My mass market audience will be 16-25 year olds. Individuals of this age group will most like have a thorough awareness of pop culture. Furthermore, this age group will be very familiar with social networking outlets such as Snapcat, Instagram , Tiktok , etc. 16-25 year old will not tend to gravitate towards magazines for entertainment in comparison with other media products, though this may vary depending on whether they have an interest in the specific magazine. Topics of interest could include fashion trends, popular celebs and/or lifestyle trends.
16-25 year olds spend an average of 73 minutes on youtube per day
41% of tiktokers users are 16-25 year olds and spend an average of 52
50% of snapchat users are under the age of 25
16-25 year olds will like up-to-date and current news, therefore, the magazine has to keep up with the latest trends. They are likely to enjoy travelling, listening to music, and learning about diverse cultures, thus there will be puffs or a contents page which will allow readers to see mini stories that they be interested in.
16-25 year olds mentalities and ideologies have altered over the years. We now see that individuals of this age group tend to form their own ideologies and do not want to be told or forced to think in a certain way. There has been an increase in audiences creating their own media, such as YouTube videos. Youtube has become a means for 16-25 year old to express their viewpoints as well as create their own media products. this has also allowed celebrities to reach their audiences in a much informal manner, engaging more people. As a result, more magazines are asking readers to participate by sending in questions to be answered by celebrities in the next edition, which engages the audiences more.
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