Pitch - Magazines

Initial Ideas;

Moodboard of ideas for main cover images/stories and articles for website

• Men's Urban Lifestyle magazine 

• 16-25 year old, socially & culturally aware, middle market demographic

• Lifestyle, Aspirational, Cultural and Motivational topics

• Fashion, style, and culture for men, though articles on food, movies, fitness, sex, music, travel, celebrities' sports, technology, and books

The magazine will be a monthly magazine covering a new topic every edition - meaning 12 topics will be covered on the front cover a year. These 12 topics will be completely different but follow the magazines usual trends. Through studying the brief, I have decided that the magazine will have a heavy emphasis on representation as stated by the brief - therefore I will aim to incorporate different types of ethnicity and ages. This is in order to represent the underrepresented and give an urban touch to magazine norms - this will be a significant USP of our magazine.

The magazine will be similar to the GQ - a magazine which I have done thorough research on. The magazine will cover a vast number of topics which appeal to as much men as possible - promoting inclusivity. Also by covering a vast range of topic, similar to the GQ, this allows audiences who may not have been aware of certain topics to educate themselves about the wider world and life around them. 

Prototype Name & Logo;

I have chosen a prototype name - meaning as of now it is the name of the magazine but it may change just before the finalisation of the statement of intent.

The name I have chosen is "Urbique" - this is a fusion of the word "Urban" & "Unique". The name essentially represents what our magazine portrays, we are an urban lifestyle magazine providing wide range of topics to our audience which we deem to be unique in the magazine world. It is a short, very catchy and easy to remember which will make our magazines easier to market. In guidance with the brief, we have also added a selling line " lifestyle with a hint of urban" which will help audience to be able to easily know what the magazine stands for and wishes to be associated with. I have also included a italicised and red touch to our name which will form the magazines masthead - this is also an aspect which follows the brief requirements.

Prototype Shots 

Name of Model : Luca 

Age: 17

I was able to tag song to a my friends brands photo shoot - then I edited the pictures using CapCut

This shot would be used as a front cover. It is a clean aesthetically looking picture which can be used for aspirational value towards the target audience. (Footballer)